3rd Quarter September 2011 Newsletter | | Give Feedback

Heavy Duty Fleet Seminar in Thailand

A Bus Fleet seminar organized by our new heavy duty distributor – Initial Tyre and Accessories (ITAC) was held in Nakorn province, Thailand in May.

GUA Distributor Conference 2011

The seminar served as a platform to reach out to 40 bus fleet owners to introduce and reinforce Gates as one of the world’s leading manufacturers in heavy duty application. During the presentation, they highlighted a wide range of Gates product offerings for the heavy duty industry, focusing on Gates superior belt technology as well as stringent quality control. This seminar is one of many other initiatives spearheaded by our new Gates distributor to penetrate into the heavy duty industry.

GUA Distributor Conference 2011

Gates on Automotive Blog


Social media is a growing online channel that’s fast becoming an integral part of purchase decisions for our customers. With this in mind, Gates launched an online advertorial on an automotive blog with This blog focuses only on cars and the automotive industry, and is an excellent medium to reach out to our target audience- car enthusiasts.

You can visit the following link : for more information. This article highlights Gates 100th anniversary as well as our range of Gates automotive products and has garnered much attention and publicity from automotive enthusiasts.

Gates Truck & Van Outdoor Mobile Advertising

Gates distributors- Tritium Commercial (Philippines) and Mitsinbo Sdn Bhd (Malaysia) have both participated in our ASEAN-wide outdoor mobile advertising campaign to develop Gates presence in these countries.

Their delivery truck/van now carry the new Gates advertisement which uses the tagline ‘Powering Progress.™’ The catchy ad uses vivid colors that catches the attention of the consumer, and increases the likelihood of getting read to create brand recognition and identification. This cost effective advertising medium can reach out to a limitless number of potential customers.

Tritium Commercial Delivery Van
Mitsinbo Delivery Truck

New Gates Distributor – Lim Lean Giap Sdn Bhd


‘What drives you?’, there is no right or wrong answer to this question, but one can safely say that passion is what fuels the best of what we do, and having a passion for a product or a brand brings us forward in so many ways.

Our latest Gates family member Lim Lean Giap (Butterworth) Sdn Bhd has decided to take the business to a new level by converting his old business premise to a 100% Gates outlet and renamed Euro Link Auto.

This new business premise will act as a showroom and distribution outlet with featured displays of Gates range of products. With strong focus on products such as auto tensioners, wiper blades and Micro V® belts, owners of LLG Mr Lim Teik Lee and Mr Lim Wei Kean will also expand their business by distributing the new line of Gates products which include water pumps and hoses.

Product Focus – Gates Water Pump

Overheated engines have always been one of the worst nightmares for vehicle owners as it causes breakdowns. Any professional mechanic will tell you that the heart of the cooling system is the waterpump, and when overheating occurs, it is an indication that the water pump is due for replacement.

Unlike any other conventional water pumps in the aftermarket which has a shorter life span and requires frequent maintenance, Gates Water Pumps which are available in the market are recognized in the industry for their durability and superior quality. Every Gates Water Pump is constructed with premium alloy materials and a 100% functional test of seals and bearings along with a 100% leakage test for both casting and assembled water pump. Gates is committed to selling the highest quality water pumps for the aftermarket to provide our customers with worry-free operation.


To back our statement, we distributed a sample to one of the most reputable mechanics in Kuala Lumpur, Malaysia for testing. After testing, Mr Tan of Ang Liang Service Center gave a thumbs up and reiterates that it is crucial for vehicle owners to use a high quality water pump such as Gates water pump for their engine cooling system to avoid overheating and unnecessary breakdowns.

Starting from August 2011, Thailand customers will be able to see the Gates advertisement on Thai Leo pick-up. Thai Leo, our Gates Thailand distributor has initiated the vehicle advertising project with Gates to increase Gate’s exposure with vehicle wraps. Through this, the Gates identity would be strengthened by increasing visibility and generating greater brand awareness. Besides that, Thai Leo has also incorporated a QR code onto its vehicle wrap branding to link the viewers to their information links just by taking a picture of the code on their mobile phones! We believe that Thai Leo will be able to reach out to more consumers, raise their company’s profile and increase their customers’ database in very short time with these two brilliant marketing tools!

New Industrial Product - Sonic tension meter 308C


Correct belt installation tension is essential for optimum performance and reliability of multi-ribbed, V-belt and synchronous belt drives. The STM 308C ensures simple and extremely accurate tension measurement by analysing sound waves from the belt through the sensor. It processes the input signals and displays the accurate tension measurement digitally. Gates’ tension meter is user-friendly: it has only one button is compact and computerised. Gates’ sonic tension meter measures belt tension accurately every time. It is supplied with a handy instruction manual.

Technical characteristics

  • H 135 mm x D 30 mm x W 50 mm.
  • Weight: 150 gram.
  • Battery: 6LR61.
  • Autonomy: 50 hours.
  • LCD screen.
  • Only HZ display.
  • Measurement range: 10 Hz - 350 Hz.
  • Measured accuracy: ± 1Hz from 0 to 100 Hz, 1% > 100 Hz.
  • Cord sensor.
  • Double microphone automatically eliminates background noise.
  • To save energy, the device shuts off automatically after two minutes of inactivity.
  • Suitable for multi-ribbed belts, V-belts and synchronous belts.
  • CE approved.
  • REACH compliant and RoHS compatible: the device complies with the European Directive (2002/95/EC) on the restriction of the use of certain hazardous substances in electrical and electronic equipment.

Sneak preview of our upcoming 2011 Industrial Belts Catalogue!


We are currently working on our 2011 catalogue with many added new products. This catalogue provides our customers with extended product information on Gates Unitta’s complete industrial belt range. This includes V-belts and synchronous belts. Do stay tune for the release of our catalogue in October 2011!

Congratulation! New Gates Baby!

Congratulations to Ms Atchara Amarit (Kung), Gates Unitta Thailand’s Purchase Officer on the birth of her baby girl!


Name: Thippapha Thiviso (Aeoy)
Weight: 3.340 kg.
Date of Birth: 18th March 2011